Cycle Buddies is a scheme set up by London Cycling Campaign (LCC) to connect people new to cycling with people who cycle already, helping them to get started and feel more confident on the road.

I teamed up with illustrator Nick Burton to create a promotional campaign for the scheme, showcasing lots of different types of people on different types of bikes, all helping each other out. Nick’s affable, simple yet characterful style felt perfect for the project.

I created a set of materials that could go into hospitals too, co-branded with each of the relevant Trusts.

If you’re in London and would like to feel more confident making journeys by bicycle, teaming up with a Cycle Buddy is a really great way to start.